Get a better browser, help set a record

The official release of Firefox 3 is today at 10am Pacific time. Mozilla is attempting to set a single-day downloading record, so once the clock ticks 11am Mountain and 1pm Eastern download away.
In anticipation of the release, many of the extensions and plug-ins that people love Firefox for have already been updated and de-bugged.
For whoever thinks it's just a marketing ploy, I like Gizmodo's take on it.